News from ISIC Association:
The International Student Research report and 18 country info-graphics are available online now!
Click here to view the full report and learn more about students in 18 countries around the world – from Argentina to India, from China to the UK, from Australia to Germany, from Canada to Russia…
Understanding the Global Student Mentality – Differentiation in a plural student population research report.
The ISIC Association conducted this research in cooperation with The Economist, MasterCard and Motivaction.
New research reveals students in Asia and Central & South America more optimistic and trusting than their global peers
06 February 2014, Amsterdam - Students in Asia and Central & South America are more trusting and optimistic about the future than their global peers according to new research into student mentalities released by the ISIC Association. In fact, students in these regions place significance importance on upholding traditional values and rate political figures Barack Obama, Nelson Mandela and the Dalai Lama amongst their top most appealing celebrities.
Over 37,000 students and young people living in 152 countries took part in the research survey from April 2013, with university aged students in 18 countries specifically targeted. This first of its kind international research, examining all cross-sections of student life, was undertaken by the ISIC Association, the non-profit organisation behind the internationally recognised ISIC card, together with The Economist, MasterCard and research agency Motivaction, to establish a clear picture of what really defines a modern day student.
Sandra Hummell, Deputy Director of the ISIC Association suggests ”Working with and for students every day, all too often ISIC sees students are all in put in the same box and their needs and wants are not taken seriously by organisations and businesses.”
“What we’ve witnessed through our research is there no such thing as the typical student. There are numerous and different attributes that characterise students and their way of life. A one size fits all approach when engaging and targeting students simply won’t work”, Ms Hummell adds.
Following Motivactions established mentality based research model, the survey uncovered four distinct student mentalities worldwide Conservatives, Hedonists, Loyalists and Liberalists with their openness to change and ability to trust others being the two key defining factors amongst student mentalities worldwide.
Ms Hummell comments “While we see many geographical distinctions between countries and regions, there are several overarching trends that cannot be ignored as being integral to understanding all students on an international scale.”
The survey reveals that travel remains essential to student life and was rated the third most important interest for students, behind entertainment & music, and online activities. Nearly half of all students (49 percent) found time to travel abroad in 2012 30 percent of who travelled more than once. Predictably, entertainment & music was ranked the number one interest amongst students but remarkably classical music is as similarly as popular a music genre (33 percent) as hip hop (34 percent) and electronic music (32 percent).
“The insights into internet and technology use also prove interesting. Websites are the most used online media type for reading news, but students expect to use websites less often in two years from now in favour of e-books and news apps. Surprisingly, despite their strong presence online, a quarter of students say they do not feel secure or comfortable with their privacy on the net”, Ms Hummell added.
The International Student Research: Understanding the Global Student Mentality – Differentiation in a plural student population research report, produced by the ISIC Association, The Economist, MasterCard and Motivaction, examines all cross-sections of student life internationally including student demographics, their interests and aspirations, finances & expenditures, media consumption, and internet & technology use.